PRIVACY POLICY

Effective Date: July 15, 2025

At LIFEASON, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide when using our website and services. By accessing or using LIFEASON, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal information:

• Account Information: Name, email address, phone number, shipping and billing addresses.

• Payment Information: Payment method details, securely processed through trusted providers. LIFEASON does not store full credit card information.

• Order Information: Products purchased, preferences, and order history.

• Website Usage Data: IP address, browser type, device information, pages visited, and browsing patterns to improve our services.

• Marketing Information: Your preferences for receiving promotional emails or newsletters.

2. How We Use Your Information

We use the information collected for purposes including:

• Processing and fulfilling your orders.

• Managing your account and providing customer support.

• Improving our website, products, and services.

• Sending promotional offers, newsletters, and updates (if you opt in).

• Complying with legal obligations and preventing fraud.

3. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You may manage or disable cookies through your browser settings; however, some features of our site may not function properly without cookies.

4. Sharing Your Information

LIFEASON does not sell your personal information. We may share data with trusted third parties in the following circumstances:

• Service Providers: Shipping carriers, payment processors, IT services, and marketing partners.

• Legal Compliance: When required by law or to protect our legal rights.

• Business Transfers: In the event of a merger, acquisition, or sale of assets.

All third parties are contractually obligated to protect your information and use it solely for the purpose of providing services to LIFEASON.

5. Data Retention

We retain your personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Once information is no longer needed, it will be securely deleted or anonymized.

6. Your Rights (EU & US)

For our European customers, LIFEASON complies with the General Data Protection Regulation (GDPR). You have the right to:

• Access and obtain a copy of your personal data.

• Request correction or deletion of your personal data.

• Object to processing or request restrictions on certain uses.

• Withdraw consent for marketing communications at any time.

For U.S. customers, you may request access, correction, or deletion of your personal information by contacting us at the address below.

7. Security of Your Information

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. While no system is completely secure, we are committed to maintaining the confidentiality and integrity of your information.

8. International Data Transfers

By using LIFEASON, you consent to the transfer of your information to countries outside your country of residence, including the United States. We take steps to ensure that international transfers comply with applicable data protection laws.

9. Children’s Privacy

LIFEASON does not knowingly collect personal information from children under the age of 13 (or the applicable minimum age in your country). If we become aware that a child has provided personal information, we will take steps to delete it promptly.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be effective immediately upon posting on our website. Please review this page periodically to stay informed of our privacy practices.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Email: support@lifeason.com